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Melanie
Store We Love: Veronica Beard
The second you enter the first ever Veronica Beard store on Madison Avenue in New York City you know you’re in trouble. Not only do you immediately want everything that catches your eye—the Moto jackets, lace peplum tops, gorgeous print dresses, fedoras—you will also feel an insatiable need to redesign your home.
The eponymous designers (sisters-in-law Veronica Miele Beard and Veronica Swanson Beard) had a vision to create an immersive retail experience within a stunning uptown meets downtown aesthetic. It's like walking into your dream home. "We’ve put so much into creating a space that is not just a shopping destination, but a place where our customers will want to hang out," says Veronica Swanson Beard. Renowned interior designer Carolina de Neufville helped bring the coveted brand to life, filling the boutique with found objects like Turkish kilim rugs, antique mirrors, and leopard print sofas. Subtle but striking details like refined brass and copper racks make all the difference.
In addition to the brand’s on point ready-to-wear collection, shoppers will find the best beauty, accessories and home décor goods like Hunting Season handbags, Kate Young x Tura sunglasses, Commando undergarments, Bluemercury skincare and makeup. Select artwork by Voltz Clarke Gallery artists is for sale as well. One piece that isn’t though: A specially commissioned “I want it all” sign by neon artist Lisa Schulte greets you.
We couldn’t agree more.
Veronica Beard is located at 988 Madison Avenue, New York, NY
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